Community of Practice


Simon Bernard


Simon Bernard is a General Officer in the Canadian Armed Forces. An Infantry Officer from the Royal 22e Régiment, he has been employed in operations and plans positions from Battalion and Brigade, through Division, Army, Joint Operations Command, Strategic Joint Staff and Departmental levels. While at Canadian Forces College in 2008, he completed a Systemic Operational Design elective and as the Task Force Kandahar lead planner (J5), he used “Systems of Systems Analysis” within a whole-of-Government planning approach to understand the complex environment of Southern Afghanistan and develop tactical stabilization plans. This involved developing a tailored approach to the planning and conduct of civil-military operations in the Province of Kandahar.

He participated in an experiment with Defense, Research and Development Canada – Valcartier, which developed and delivered an innovative toolbox for collaborative planning in a Joint Interagency Multinational and Public (JIMP) environment. He has completed the 67th Session at the Center for Advanced Military Studies and the 70th Session at the National Defense Institute of Advanced Studies in Paris, France.

In 2020, he launched a Military Design familiarization program which saw more than 250 members of the Canadian Armed Forces learn Design methodologies. He holds a Bachelors’ degree in Administration, a Masters in War Studies and a Diploma from the French École de guerre and is the CAF Ambassador of the Archipelago of Design network and an advocate for Design Thinking in the Profession of Arms and currently holds the role of Director-General Military Personnel Strategic under Chief Military Personnel. The complexity of the Human Domain is prone to using Design Thinking in creating and modernizing personnel strategies, plans and policies.

AOD FORWARD Primer Launch – Mindsets and Tools November 12, 2022

View this excerpt from AOD FORWARD‘s launch of the Collaborative Innovative Thinking by Design for…

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AOD FORWARD Primer Launch – Highlights November 12, 2022

Watch highlights from AOD FORWARD‘s launch of the Collaborative Innovative Thinking by Design for the…

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Inspire: Deux outils d’application du design en unité Pt 2

AOD Connect 2021: Inspire Mgén Simon Bernard: Deux outils d’application du design en unité: Pt…

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Inspire: Pourquoi le design est un besoin opérationnel? Pt 1

AOD Connect 2021: Inspire Mgén Simon Bernard: Pourquoi le design est un besoin opérationnel? Pt…

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Inspire: Why Should Planners Become Designers Now?

AOD Connect 2021: Inspire In this video MGen Simon Bernard discusses Design as an operational…

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Teachers, Leave Them Kids Alone: Debating Two Approaches for Design Education in Military Organizations

By Ben Zweibelson, Aaron P. Jackson and Simon Bernard. This article functions as an informed…

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